Bump Into The Crowd

Exhibitions

2025

2025年11月,严志刚个展《丛中笑》于2025丽水摄影节展出。严志刚以街头为方法记录三十余年,2020年获第13届中国摄影金像奖,同年创立“街拍中国”。展览由黑白、正片、数码三个时期组成,横跨1989年至今的城市日常。


设计面对的问题是:一批跨越三十余年的照片,如何在给展览建立统一形象的同时,不干扰作品本身。设计把展览形象收在标题与版面两层里,不去触碰摄影作品。标题做了重新构造——“丛中”两字上下结合,成为一个“生僻字”,笔画更密、体量更聚,显得含蓄收敛;“笑”单独置于另一侧,笔画疏朗、体量独立,更跳脱醒目。“丛中”藏起来,“笑”露出来,正对应标题的意思:人在丛中隐没,笑在其中显现。主海报让标题与照片叠压,标题的部分笔画被枝叶遮挡,既把展览信息传递出去,又把画面主体交还给摄影作品。版面层以格式塔原则为依据,对字体样式、字号、颜色、灰度作层级区分,为本系列自建的网格让海报、吊幔、介绍与物料换版之后仍落在同一套秩序里,保持克制、理性。色彩选用高纯度粉色渐变,与画面中的花朵呼应,也贴合“丛中”的语义。


延展物料沿用标题的分层与错位关系,视觉系统在展览现场完整落地。


In November 2025, the solo exhibition “Bump Into The Crowd”, presenting the photography of Yan Zhigang, was held at the 2025 Lishui Photography Festival. Yan has worked on the street for over three decades; in 2020 he received the 13th China Photography Golden Statue Award, the country's highest honour in photography, and founded “Street Photography China” that same year. The exhibition is organised into three periods — black-and-white, colour transparency and digital — spanning everyday urban life in China from 1989 to the present.


The design problem: how to give photographs made over thirty years a single exhibition identity without intruding on the works themselves. The design works only in two layers, the title and the layout, and never touches the photographs. The title was rebuilt. The two characters 丛中 were joined vertically into one composite character, denser in stroke and volume, reading as restrained; 笑 stands alone on the other side, open and independent, more emphatic. 丛中 hides, 笑 shows — the handling answers what the title means: a person disappears into the crowd, a smile appears within it. On the main poster the title and photograph overlap, part of the title's strokes covered by leaves, so the exhibition information is delivered while the image is handed back to the work. The layout layer follows Gestalt principles, separating typeface, size, colour and grey value into clear levels; a grid built for this series holds posters, hanging banners, panels and printed matter in one order across formats, restrained and rational. The palette is a high-saturation pink gradient, echoing the flowers in the images and matching the sense of 丛中 — “within the crowd.”


The extended materials carry over the layering and offsetting of the title, and the visual system was realised on site.