“印光阅享——北京印刷学院体验式阅读嘉年华”主视觉及延展设计，是北印响应全民阅读周的校园文化实践。学校以出版印刷为特色，设计没有停留在常规“读书”图像，而是从印刷原点出发，把正方形作为核心符号。它可指向印章、活字、书页文字与屏幕像素，经组合、排列、变化形成秩序与节奏，连接印刷传统和数字阅读。

结合活动动线与北印“秋实园”IP，主题定为“春华秋实”。以自然时序隐喻阅读：从萌芽、开花到结果，是时间积累，也是心智沉淀。四组图形统一在方块构成中：绿色圆角方块似春叶，粉色方块组成花朵，黄色方块如秋叶，蓝色方块堆叠成硕果。中文“春华秋实”用圆点拼写，呼应印刷网点；方块与圆形并置，对应纸质油墨与屏幕像素。四色通过叠印、透叠和排列，把书籍形态转为可生长的色彩层次，也形成一套可编辑的视觉语言。

延展以模块化方式覆盖海报、展板、文创和数字媒介。统一而灵活的图形系统，使活动在多场景中保持识别度，也便于各版块使用。它让印刷基因被年轻观众看见，让阅读从静态信息变成可参与、可传播的校园体验，为北印全民阅读周建立了清晰、持续的文化形象。

“Light of Print, Delight of Reading — BIGC Experiential Reading Festival” is a visual identity and extended design system made for Beijing Institute of Graphic Communication's campus programme during National Reading Week. The university specialises in publishing and printing, so the design does not settle for the usual imagery of reading; it starts instead from the origins of printing and takes the square as its core symbol. The square points to seals, movable type, printed characters and screen pixels alike. Combined, sequenced and varied, it produces order and rhythm, linking the printing tradition to digital reading.

Together with the event's circulation route and BIGC's “Qiushi Yuan” identity, the theme was set as “Spring Blossoms, Autumn Fruit.” Seasonal change stands in for the act of reading: from sprouting to flowering to bearing fruit, it is time accumulating and a mind settling. Four groups of forms sit within one grammar of block composition — a green rounded square reads as a spring leaf, pink squares assemble into a flower, yellow squares fall as autumn leaves, blue squares stack into ripe fruit. The Chinese title is spelled out in dots, echoing the halftone screen; squares and circles sit side by side, answering ink on paper and pixels on screen. Through overprinting, transparency and arrangement, the four colours turn the form of a book into growing layers of colour, and into an editable visual language.

The extensions carry the system across posters, display boards, merchandise and digital media in a modular way. Unified yet flexible, the graphic system keeps the event recognisable across many settings and makes it easy for each section to apply. It lets a younger audience see the printing DNA behind the work, and turns reading from static information into a campus experience people can join and share — giving BIGC's National Reading Week a clear, lasting cultural identity.