修个正果是一个年轻的鲜切水果外卖品牌。市面上鲜果外卖品牌均以黄绿橘色水果标志超商感为主要视觉呈现，为区隔开大部分竞品，我们从产品形态切入提炼水果几何形状，符号化。在视觉与色彩上更加年轻、时髦，接近新茶饮等快销品类的视觉风格。用涂鸦线条绘制出品牌中文名，将部分笔画延展再造，曲中有直，乱中有序，形成属于品牌自有的识别风格。品牌IP以水果为灵感，增添活力与趣味，建立年轻人喜爱的视觉符号。

PICK A BERRY is a young takeaway brand specializing in fresh-cut fruit. Most existing fresh fruit takeaway brands feature yellow, green, and orange fruit symbols that lean toward a supermarket-style visual identity. To stand out from most competitors, we start by extracting geometric fruit shapes from the product form and turn them into symbolic icons. The visual and color scheme is younger and more fashionable, aligning with the fast-moving consumer style of new tea drinks and similar categories. The brand's Chinese name is hand-drawn with graffiti-style strokes, with certain calligraphic extensions and reconstructions—curved yet straight, chaotic yet orderly—forming a distinctive visual identity unique to the brand. The brand IP is inspired by fruits, adding energy and playfulness to create a visual symbol that resonates with young people.