台湾诗人陈黎在《蓝色一百击》里写到：“最深沉的梦境其实是沙发，一头栽进去，沉得又深又远。”梦境中的世界是可以天马行空、随意创造的，我们用系列插画来表达LUABASE品牌烘焙系列充满幻想那一面。 所以MAN ON THE MOON这个形象应孕而生，纯曲线的设计寓意品牌无拘无束塑造出Infinite loop无限循环的无边幻想。希望每一位来到LUABASE的乘客都可以在享受咖啡的同时，享受一场梦境航班。

Taiwanese poet Chen Li wrote in Blue One Hundred Strikes: "The deepest dreams are actually sofas; you plunge into them, sinking deeper and farther." The world within dreams is one of unrestrained imagination and free creation. A series of illustrations expresses the fantasy-filled side of the brand's DNA. Thus, the image "MAN ON THE MOON" came into being. The pure-curve design symbolizes the brand's unrestrained ability to shape boundless fantasies in an infinite loop. It is hoped that every passenger who comes to LUABASE can enjoy a dream flight while savoring their coffee.