让正方形成为贯穿整套视觉的基础符号，从“视觉原点”到“印刷基因”是我们表达的逻辑。正方形作为几何三大基础符号之一，可衍生象征的形象有印章、活字、书籍中文字以及像素矩阵等。

确定主要构成符号后，通过对活动内容的思考与定位分析，根据此次展览动线以及结合北印专属“秋实园”IP，将我们本次视觉设计以 “春华秋实” 为主题进行设计。借自然时序隐喻阅读的历程，在阅读中享受笃实好学的快乐，从萌芽到收获的过程，既是时间的积累，也是心智的沉淀。

绿（春）成为文字的骨骼，赋予文字的灵魂 ；粉（夏）代表感性、艺术与思想；黄（秋）传递明亮、希望与智慧；蓝（冬）象征理性、科技与知识。

通过对正方形的组合、排列、变化。生长出秩序与节奏，既回应印刷的历史，也指向未来的表达。四色并非各自独立，而是通过色块的叠印、透叠与排列，形成丰富的层次感。

首届北京全民阅读发展研讨会、“书香青春 阅见未来”校园读书季暨2026年首都大学生系列读书活动，将于4月18日在北京印刷学院举行。北京印刷学院“印光·阅享”体验式阅读嘉年华也将同步亮相。嘉年华活动以“文化与科技融合”为核心，精心打造“春华秋实”特色体验动线，集阅读市集、成果展示、文创展售、互动体验于一体，为全校师生、校友与各界访客，献上一场可触摸、可互动、可体验的阅读文化盛宴。

The square serves as the foundational symbol that runs through the entire visual system. Our underlying logic moves from the “visual origin” to the “printing gene.” As one of the three fundamental geometric shapes, the square evokes a range of symbolic forms—seals, movable type, Chinese characters in books, pixel matrices, and more.

After finalizing the primary visual symbols and reflecting on the event’s content and positioning, we developed the visual design around the theme “Spring Bloom, Autumn Harvest,” considering the exhibition flow and incorporating the Beijing Institute of Graphic Communication’s exclusive “Qiushiyuan” IP. Drawing on the metaphor of natural seasons to reflect the journey of reading, the design conveys the joy found in earnest and diligent learning. The process from sprouting to harvest represents both the accumulation of time and the settling of the mind.

Green (spring) forms the skeleton of the lettering, giving it a soul, pink (summer) represents sensibility, art, and thought, yellow (autumn) conveys brightness, hope, and wisdom, blue (winter) symbolizes rationality, technology, and knowledge.

Through combination, arrangement, and variation, squares generate order and rhythm, acknowledging the history of printing while pointing toward future expression. The four colors are not treated independently; instead, through overprinting, transparent overlays, and the arrangement of color fields, they create a richly layered visual depth.

The First Beijing Symposium on Reading for All Development, along with the “Scholarly Youth, reading into the Future” Campus Reading Season and the 2026 Capital University Students’ Reading Series, will be held on April 18 at the Beijing Institute of Graphic Communication. The university’s “Print Light · Reading Enjoyment” experiential reading carnival will also be unveiled on the same day. Centered on the integration of culture and technology, the carnival carefully crafts a themed experiential route, “Spring Bloom, Autumn Harvest,” bringing together a reading market, achievement exhibitions, cultural and creative product sales, and interactive experiences. It offers faculty, students, alumni, and visitors from all walks of life a tangible, interactive, and immersive feast of reading culture.